I really enjoyed this piece. As a creative director, I’ve spent years navigating team and client buy-in around projects and ideas. I’ve observed that at work, when faced with a choice, most people default to what is measurable, defensible, and appears logical. Whatever we can explain to ourselves and our managers is deemed good. But as your piece illustrates, that logical rationale is incomplete, and often of little use. In trying to be professional, we mistake explainability for wisdom, and lose the latter in the process. Associative and analytical thinking must co-exist, but in separate and equally-weighted lanes. One without the other is a fool's position.
I like your tip at the end. Reminds me of journalling practices I’ve engaged in. I do think pros and cons are helpful, but free association allows order to emerge (ontology?). Good reminder for ppl
I really enjoyed this piece. As a creative director, I’ve spent years navigating team and client buy-in around projects and ideas. I’ve observed that at work, when faced with a choice, most people default to what is measurable, defensible, and appears logical. Whatever we can explain to ourselves and our managers is deemed good. But as your piece illustrates, that logical rationale is incomplete, and often of little use. In trying to be professional, we mistake explainability for wisdom, and lose the latter in the process. Associative and analytical thinking must co-exist, but in separate and equally-weighted lanes. One without the other is a fool's position.
Great piece, Diego. Thanks for sharing.
I like your tip at the end. Reminds me of journalling practices I’ve engaged in. I do think pros and cons are helpful, but free association allows order to emerge (ontology?). Good reminder for ppl
Associative thinking facilitates sense-making, order, meanings, better dialogue, and even deeper meanings.